Fan shop, DICK’S House of Sport: Pittsburgh

Designing a localized fan shop in Pittsburgh, came with weight. Being that it is our home turf, a city with a deep, collective sports identity, we needed to make an impact. Here, the story is just as important as the merchandise. Every graphic and environmental element needed to ease navigation, while still creating moments of discovery and pride along the way.

For DICK’S House of Sport Pittsburgh, we leaned into the region’s unmistakable visual language—industrial textures, iconic color palettes, architectural references, and subtle nods to beloved teams. We developed textures and details intentionally, so fine that they could be scrutinized with a magnifying glass, reinforcing authenticity rather than imitation. The result is a space that feels rooted in Pittsburgh’s character, inviting athletes to explore, connect, and celebrate the sports culture of their hometown.