Fan shop, DICK’S House of Sport: Miami

Designing a localized fan shop begins with storytelling. Every graphic element should guide the athlete intuitively—toward their sport, their team, or the exact piece of merchandise they’re seeking—while inviting them to linger and explore. By grounding the environment in local color, texture, and scenery, the space becomes both recognizable and exciting.

We combine 2D and 3D elements inspired by team design motifs and local stadium architecture, while thoughtfully honoring required copyright restrictions and employing official brand assets when partnerships are present. The result is an immersive fan experience that feels distinctly Miami, yet authentically aligned with the DICK’S brand.