Elevated Endcaps, Diamond Sports, DICK'S Sporting Goods
The Elevated Bat Holder—also referred to as the Glorifier Fixture—is a maximalist, storytelling-forward approach to in-store bat presentation. Each glorifier is designed using brand assets or custom-built graphic systems inspired directly by the aesthetics of the bats themselves—pulling from color, texture, linework, finishes, and occasionally glove design language. The result is a layered display that celebrates the product while supporting a high-capacity merchandising solution.
Functional communication is embedded thoughtfully into the design. F&Bs are placed on the lower bat cradle, with formatting kept consistent across executions for clarity and shopability. The platform and backer provide a visual stage, integrating photography and subtle textures that remain intentionally secondary—enriching the environment without pulling focus from the product.
At the top of the glorifier, the design culminates in its most expressive elements, incorporating references such as chain-link fencing and home plate geometry—familiar moments from the ballfield translated into retail. Together, these elements create a bold, immersive presentation that elevates the bat category and invites athletes to engage more deeply with the product.
